NUA

Terms of Service

Last updated: July 4, 2026

1. Agreement to Terms

These Terms of Service ("Terms") govern your access to and use of the services provided by NUA Platform ("NUA", "we", "us", or "our") through nua.cool and related applications (collectively, the "Service").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

2. Description of Service

NUA is a software-as-a-service (SaaS) platform that enables businesses to manage customer communications on WhatsApp using AI-powered assistants. Features include:

  • Automated responses to WhatsApp Business messages using AI
  • Lead management and conversation history
  • Team collaboration and role-based access
  • Integration with Meta's WhatsApp Business Cloud API
  • Follow-up automation and campaign tools

3. Eligibility

To use NUA, you must:

  • Be at least 18 years old
  • Have legal capacity to enter into a binding contract
  • Represent a legitimate business or professional purpose
  • Comply with all applicable laws, including WhatsApp's Commerce Policy and Business Terms

4. Account Registration

You must provide accurate, current, and complete information during registration. You are responsible for:

  • Maintaining the confidentiality of your password
  • All activity that occurs under your account
  • Notifying us immediately of any unauthorized access at info@nua.cool

5. Subscription and Payment

NUA offers a free trial period followed by paid subscription plans. By subscribing, you authorize NUA (via Stripe) to charge your payment method on a recurring basis until you cancel.

  • Billing: subscriptions renew automatically unless canceled before the next billing date
  • Refunds: generally non-refundable except where required by law
  • Price changes: we will provide at least 30 days' notice before any price increase
  • Failed payments: may result in account suspension after reasonable notice

6. Acceptable Use

You agree NOT to use the Service to:

  • Send unsolicited messages (spam) or violate WhatsApp Commerce Policy
  • Engage in fraud, phishing, or deception
  • Distribute malware, viruses, or harmful code
  • Harass, threaten, or discriminate against any individual or group
  • Infringe intellectual property rights of third parties
  • Reverse-engineer, decompile, or attempt to extract source code
  • Use the Service for illegal activities under any applicable law
  • Circumvent rate limits, quotas, or security measures
  • Resell or sublicense access to the Service without written authorization

Violation of these terms may result in immediate account suspension or termination.

7. Content and Data Ownership

Your data belongs to you. You retain all rights to the content you upload, generate, or process through NUA (including customer conversations, lead information, and configurations).

By using the Service, you grant NUA a limited, non-exclusive license to process your data solely for the purpose of providing the Service.

You are responsible for ensuring you have the legal right to process the personal data of your customers/leads and for complying with data protection laws applicable to your jurisdiction.

8. Third-Party Services

NUA integrates with third-party services (Meta/WhatsApp, AI providers, Stripe, Google, etc.). Your use of these services is subject to their respective terms:

NUA is not responsible for the availability, features, or policies of third-party services.

9. AI-Generated Content

NUA uses artificial intelligence to generate responses to your customers. You acknowledge that:

  • AI-generated content may contain errors, inaccuracies, or unintended tone
  • You are responsible for reviewing and configuring AI behavior to align with your brand
  • You accept responsibility for messages sent from your business number, whether AI-generated or human-crafted
  • NUA provides tools (soul prompts, SOPs, kill switch) to control AI behavior, but final oversight rests with you

10. Service Availability

We strive for high availability but do not guarantee 100% uptime. The Service may be temporarily unavailable due to:

  • Scheduled maintenance (announced in advance when possible)
  • Third-party outages (Meta, Vercel, Supabase, etc.)
  • Emergencies or force majeure events

NUA is not liable for damages resulting from Service interruptions.

11. Termination

You may cancel your account at any time from your account settings. Upon cancellation:

  • Access to the Service ends at the end of the current billing period
  • Your data is retained for 90 days for recovery purposes, then permanently deleted
  • Outstanding fees remain due

NUA may suspend or terminate your account with notice for material breach of these Terms, or immediately in cases of fraud, illegal activity, or serious violations.

12. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

NUA does not warrant that the Service will meet your specific requirements, be error-free, or generate specific business outcomes.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NUA'S TOTAL LIABILITY FOR ANY CLAIM ARISING FROM OR RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO NUA IN THE 12 MONTHS PRECEDING THE CLAIM.

NUA SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, DATA LOSS, OR BUSINESS INTERRUPTION.

14. Indemnification

You agree to indemnify and hold NUA harmless from any claims, damages, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your infringement of any third-party rights.

15. Governing Law and Dispute Resolution

These Terms are governed by the laws of Mexico, without regard to conflict of law principles.

Any dispute arising from these Terms shall first be attempted to be resolved through good-faith negotiation. If unresolved within 60 days, disputes shall be submitted to the competent courts of [JURISDICTION_CITY], Mexico.

Nothing in this section prevents either party from seeking injunctive relief in any court of competent jurisdiction.

16. Changes to Terms

We may modify these Terms from time to time. Material changes will be communicated via email at least 30 days before taking effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

17. Miscellaneous

  • Entire agreement: these Terms and the Privacy Policy constitute the complete agreement between you and NUA
  • Severability: if any provision is found unenforceable, the remaining provisions remain in effect
  • No waiver: failure to enforce a right does not constitute a waiver
  • Assignment: you may not assign these Terms without our written consent; NUA may assign these Terms in connection with a merger, acquisition, or asset sale

18. Contact

For questions about these Terms, contact us at:

info@nua.cool

NUA Platform · Operated by [BRANDO SAAS]
[SM 46 MZ 1 CANCUN QUINTANA ROO]
RFC: [BBE1708159D2]